Stop serving every user the same UI.

Alter turns user signals into the right interface for each person — live.

Get early access See how it works
SIGNALSRULESSURFACE
user context
Priya Nair new user
rolemember
seattrial
tenant—
intentget-started
usagelow
prompt—
rules
usage=low→surface: Lite
resolved interface
OverviewLite
Welcome — here's the basics.
Get paid
Start
Invoices
0
▸ 3 steps to your first invoice
Billed
$512k
Failed
24
Overdue
$32k
MRR
$88k
⌘K run dunning⌘F filter
Seats
248
Tenants
12
Access controls
Role-based permissions
SSO enforcement
Data residency: EU
● governance: enterprise
live · resolvingresolving for · Priya Nair
One product. Different surfaces for different users.
The problem

Your product has one interface. Your users don't have one workflow.

New users need clarity. Power users need speed. Enterprise teams need control. But most SaaS products give them the same rigid product surface.

Dashboard · Billing & Invoices ● Synced Search customers, invoices, IDs…
Billing & Invoices
Manage invoices, payments, subscriptions, taxes and billing operations.
Export CSVSyncMore+ Create Invoice
Total Billed$512,740+18.6%
Total Collected$487,290+15.2%
Outstanding$98,450+5.4%
Overdue$32,180+12.8%
Refunds$6,230-8.3%
Failed24+9
Active Subs1,847+3.1%
Apr 1 – Apr 30 ▾Customer: All ▾Status: All ▾Invoice: All ▾Subscription: All ▾Plan: All ▾Currency ▾Method ▾Tax ▾Team ▾More Filters
Invoice #CustomerStatusDueAmountBalance
INV-04567Acme CorporationPaidApr 28$4,250$0.00
INV-04566Globex Inc.OverdueApr 25$12,500$12,500
INV-04565InitechSentMay 5$1,200$1,200
INV-04564Umbrella Corp.PaidApr 24$8,750$0.00
INV-04563Soylent Corp.PartialApr 30$3,600$1,200
INV-04562HooliFailedApr 23$950$950
Recent Failed Payments
Globex Inc.$12,500
Hooli$950
Initrode$2,300
Dunning Overview
Reminder 32%Final 22%Collections 14%
Tax Settings
United States5.0%
Canada13.0%
Germany19.0%
Billing Reports
Revenue Summary
A/R Aging Report
Failed Payments Report
New user "Too many options."
Power user "Too many clicks."
Enterprise admin "This doesn't match our workflows."
Teams deploy static fixes that don't solve a dynamic problem
Reorganize nav Onboarding tours Write docs Hide features Fork the UI Redesign again
Business impact
Activation

Users miss the features they signed up for.

−18%
Lost deals

Evaluations stall when the product feels wrong.

−$450K
UX debt

Every segment creates another custom request.

+43%
How it works

Every user gets an interface built around them.

One product, one codebase — reshaped for who's using it and what they're doing. Here are three ways that plays out, live.

01 — customization

Users shape their own view

Just ask. Say what to surface, hide, or prioritize and the interface reconfigures around it.

REVPILOT
Matched to your experience level
LITE PRO
Dashboard
Overview
Invoices
Subscriptions
Dunning
Taxes
Analytics
MRR Growth
Billing & InvoicesFull operations view
Billed
$512k
+18%
Collected
$487k
+15%
Overdue
$32k
+12%
Failed
24
+9
InvoiceCustomerStatusDueAmount
INV-04567Acme CorporationPaidApr 28$4,250
INV-04566Globex Inc.OverdueApr 25$12,500
INV-04565InitechSentMay 5$1,200
INV-04564Umbrella Corp.PaidApr 24$8,750
INV-04562HooliFailedApr 23$950
Home
Overview
Invoices
Payment
Plan
Your invoicesSimple view — just what you owe
April 2026Pro Annual subscription
Paid$4,250
April 2025Pro Annual subscription
Paid$4,250
April 2024Pro Annual subscription
Paid$4,250
April 2023Pro Annual subscription
Paid$4,250
You're all caught up — nothing due right now.
Dashboard
Overview
Invoices
Subscriptions
Dunning
Taxes
Analytics
MRR Growth
OverviewFull operations dashboard
Billed
$512k
+18%
Collected
$487k
+15%
Overdue
$32k
+12%
MRR
$88k
+6%
Failed payments
Globex Inc. $12,500
Initrode $2,300
Hooli $950
Dunning
Initial reminder 12
Final notice 8
Collections 5
Recent invoices
Acme Corporation Paid
Umbrella Corp. Paid
Initech Sent
MRR growth
Dashboard
Invoices
Failed payments & dunningComposed for this task
Needs recovery
Globex Inc. $12,500
Initrode $2,300
Hooli $950
Vehement Capital $1,100
Dunning stage
Initial reminder 12
Final notice 8
Collections 5
Run dunning →
Recomposed
Dashboard
Overview
Invoices
Subscriptions
Dunning
Taxes
Analytics
MRR Growth
Billing & InvoicesFull operations view
Billed
$512k
+18%
Collected
$487k
+15%
Overdue
$32k
+12%
Failed
24
+9
InvoiceCustomerStatusAmount
INV-04567Acme CorporationPaid$4,250
INV-04566Globex Inc.Overdue$12,500
INV-04564Umbrella Corp.Paid$8,750
Reconciliation workspace
Reconciliation
3 of 4 reconciled · $4,350.00 open
1Review payment methods
Payment methods
VISA
•••• 4242
Default
MC
•••• 5555
AMEX
•••• 1005
ACH
•••• 6789
2Find failed payments
Failed payments
Globex Inc.
$12,500
Initrode
$2,300
Hooli
$950
Vehement Cap.
$1,100
3Reconcile
Suggested resolutions
Globex — $12,500Retried on new card
Hooli — $950Retry scheduled
Initrode — $2,300New card requested
Vehement Cap. — $1,100Apply $1,250 credit
Micro-app built
02 — micro-apps

Stitch your own workflow together

Users compose custom workspaces — pulling the parts of the product they need into one purpose-built micro-app.

03 — onboarding

New and power users, each at home

Dedicated experiences by familiarity — a gentle start for newcomers, full depth for pros.

Get early access.

Tell us the role you're in today and we'll reach out when we're ready for design partners.

Please enter a valid email and select your role.

One email when we're ready. No newsletter, no drip campaign.

You're on the list.

We'll reach out when we're ready for design partners.

Founder profile

Jigar Shah LinkedIn

After a decade scaling B2B SaaS at HubSpot, Asana, Datadog, and Addepar, I kept seeing the same problem: new users need clarity, power users need speed, enterprises need control — but everyone gets the same static UI.

I built Alter to fix that: personalized product experiences for users, and better activation, retention, and win rates for businesses.

✉ jigar@alter11.com